Their algorithms make it easy to end up going down the rabbit hole, by presenting information to people who are going to be more susceptible to it.

'There's a lot of helpful information on YouTube but also a lot of misinformation. While Landrum didn't explicitly blame YouTube for the rise in flat Earth believers, she does believe that Google could be doing more to stop the spread of scientifically incorrect ideas.

She presented her research at an event run by the American Association for the Advancement of Science. Welcome to U Tech In this eye-opening video, we delve into the intriguing world of the Flat Earth Theory and its clash with space missions. Landrum interviewed 30 people who attended one flat Earth convention and found that all but one became flat Earthers after watching videos on YouTube. Google searches for 'flat earth' have grown massively over the past five years and flat Earth conventions have begun popping up all over the globe. Incredibly, more people than ever believe in a flat Earth. Assistant professor of science communication at Texas Tech University, Asheley Landrum, has been looking into how cultural values affect our understanding of science and the bizare rise of flat Earth theory.

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